Got a Website? How well is it Doing in the Searches? – Search Engine Optimisation

Ever wondered what search engines (Google, Bing, Ask, Yahoo etc) find when they visit your site? Do they find lots of related text and links to other parts of your site? If they do that’s great. If not then there is some work do be done and quick! If the search engines can’t find you then how will potential clients? If you, like most depend on your website to bring in some or most of your business and it can’t be found then something needs to be done now – every day of your website not working to its full potential is losing you money.

Search Engine Optimisation is something that should be done when your site is designed and built, it can be done later if you have a site that is not working for you. If you already have a site then Search Engine Optimisation will improve the amount of traffic to your site and make it appear higher up in the search engine rankings – therefore making it visible to the people you want to see it. A website can look like the best site in the world but this is not what counts when it comes to search engines finding your site. Website optimisation is one of the most important parts of designing and building a website – without optimisation your site will not be found by search engines and in turn potential customers. There are basically two types of visitor to your site – the human kind and the search engine kind. Your site needs to be attractive to both and these are two completely different things and both of equal importance. This is where the designer has to work on two levels – there are certain things that can make a site look very attractive to the human visitor but if done incorrectly can prevent the search engines finding content and therefore will make for a low ranking website.

It could even be that you put your website into a search and the result comes back “did not match any results” – it is possible for search engines to be unaware of a site. This can be fixed quickly and easily but is extremely important if you want your site to work for you.

byITsizePro.co.uk can help you to optimise your website - Email us for more information

Kate McCarthy
info@byITsizePro.co.uk
www.byITsizePro.co.uk